Microsoft is trying hard to take Windows 8 to a level where no other traditional operating system has gone earlier. They have said before that the Windows 8 will be a complete reimagination of the Windows operating system and now a blog post from Microsoft that unveils the new, extremely different Windows 8 logo, seen below which is totally different from it’s earlier versions.
Microsoft’s Sam Moreau explains the reason behind the minimalist look in the blog post:
With Windows 8, we approached the logo redesign with a few key goals on mind.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
I liked the new logo, it’s simple, low-key iconographic representation of the concept of Windows, and it expresses the same aesthetic as the Metro user interface which is Windows 8′s most notable new feature revealed so far.
But I have found some extremely different reactions from the web:
- BetaNews thinks Windows 8 logo is a disaster like Titanic
- VentureBeat thinks it looks like it was created in Microsoft–ouch!–Paint.
- UnderConsideration says it’s “a real loser”
I think these are just over reactions, If Windows 8 will be a success, the logo won’t have much to do with it. If it’s a flop, the logo won’t be the one to blame. Isn’t it somewhat certain that the Windows 8 logo, having hit the news with this announcement, will never matter much?
As compared with earlier Windows Logos
What’s your take? Do you like the new Windows 8 logo? Share your views in comments.